← DictionaryProposal
also called scope of work document
A document presenting recommended scope, approach, price and terms.
What you send to win the work.
What It Is
You will find Proposal in the Business layer, alongside the rest of Sales. What it actually refers to is a document presenting recommended scope, approach, price and terms.
It is a label with a settled working definition, so the value is in using it the same way every time. Once it is defined that clearly, arguments about it usually stop.
How It's Used
Why It Matters
Ignoring Proposal rarely fails loudly — it fails slowly. When it is unclear, margin leaks in places nobody is looking. It is worth pinning down before anyone builds on top of it.
Think of it as a name on a box. Open the box and this is what is inside: What you send to win the work.
Termshift™
How the meaning shifts depending on who is using it, and where.
Practitioners use Proposal as shorthand and expect no explanation — a document presenting recommended scope, approach, price and terms.
Outside the industry, most people would just say: what you send to win the work.
The Bottom Line
If you only keep one thing about Proposal: what you send to win the work. Everything after that is detail.