← DictionaryArticle Template
also called post template
The reusable layout used for every article of a given type.
One layout every article uses.
What It Is
Article Template is part of Website, and more precisely Pages. The working definition is simple: the reusable layout used for every article of a given type.
It is a label with a settled working definition, so the value is in using it the same way every time. Held that way, the term stays useful instead of turning into decoration.
How It's Used
Article Template comes up in site builds, page structure and the technical decisions underneath them. It rarely travels alone — expect it next to Template, Design System and Blog. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
Getting Article Template wrong is expensive in a quiet way. When it is unclear, the site still launches — it just quietly underperforms. The businesses that treat it seriously spend less time redoing work.
It is a label people agree on so they stop describing the same thing five different ways. One layout every article uses.
Termshift™
How the meaning shifts depending on who is using it, and where.
In agency and in-house rooms, Article Template means exactly the reusable layout used for every article of a given type.
In plain conversation it comes out as one layout every article uses.
The Bottom Line
Article Template is not complicated — it is just often left vague. One layout every article uses. Decide it, write it down, move on.