← DictionaryTemplate
also called page template
A reusable page structure that generates consistent pages from data or content.
One structure, many pages.
What It Is
Template is a Website item, filed under Layout. What it actually refers to is a reusable page structure that generates consistent pages from data or content.
It is a label with a settled working definition, so the value is in using it the same way every time. That definition is deliberately narrow — the narrowness is what makes it usable.
How It's Used
Most of the time Template is used in site builds, page structure and the technical decisions underneath them. It rarely travels alone — expect it next to Component, Collection and Design System. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
Ignoring Template rarely fails loudly — it fails slowly. When it is unclear, the site still launches — it just quietly underperforms. The businesses that treat it seriously spend less time redoing work.
It is a label people agree on so they stop describing the same thing five different ways. One structure, many pages.
Termshift™
How the meaning shifts depending on who is using it, and where.
In agency and in-house rooms, Template means exactly a reusable page structure that generates consistent pages from data or content.
In plain conversation it comes out as one structure, many pages.
The Bottom Line
Template pays off when it is specific and costs you when it is not. One structure, many pages.