← DictionaryWhite Label
also called white labelling
A product or service resold under the buyer's brand rather than the producer's.
They sell your work under their name.
What It Is
White Label sits on the Brand side of the work, in the Architecture area. In practice it means this: a product or service resold under the buyer's brand rather than the producer's.
It is a label with a settled working definition, so the value is in using it the same way every time. That is the version worth keeping, because it survives contact with a real project.
How It's Used
You will usually meet White Label in positioning conversations, identity decisions and the language a business commits to. It normally appears alongside Private Label. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
White Label is cheap to get right early and awkward to fix late. When it is unclear, every later choice about message, design and channel is made on sand. Clarity here removes a surprising amount of downstream argument.
Picture a word everyone in the room has agreed to use the same way. They sell your work under their name.
Termshift™
How the meaning shifts depending on who is using it, and where.
Professionally, White Label carries the narrow meaning: a product or service resold under the buyer's brand rather than the producer's.
Explained to someone with no marketing background, White Label is they sell your work under their name.
The Bottom Line
Treat White Label as a decision, not a description. They sell your work under their name.