← DictionaryVideo Script
also called script
The written plan for what is said and shown in a video.
What gets said and shown, written before filming.
What It Is
You will find Video Script in the Content layer, alongside the rest of Formats. The canonical meaning is the written plan for what is said and shown in a video.
It is a label with a settled working definition, so the value is in using it the same way every time. Once it is defined that clearly, arguments about it usually stop.
How It's Used
Video Script earns its keep in editorial planning, briefs and the day-to-day work of publishing. It normally appears alongside Storyboard, Reel and Copywriting. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
The cost of being vague about Video Script shows up later, not today. When it is unclear, output goes up and effect goes sideways. Clarity here removes a surprising amount of downstream argument.
Picture a word everyone in the room has agreed to use the same way. What gets said and shown, written before filming.
Termshift™
How the meaning shifts depending on who is using it, and where.
Professionally, Video Script carries the narrow meaning: the written plan for what is said and shown in a video.
Explained to someone with no marketing background, Video Script is what gets said and shown, written before filming.
The Bottom Line
If you only keep one thing about Video Script: what gets said and shown, written before filming. Everything after that is detail.