← DictionaryURL
also called web address, link
The full address of a specific page or resource.
The whole link.
What It Is
URL sits on the Technology side of the work, in the Domains area. What it actually refers to is the full address of a specific page or resource.
It is a mechanism rather than an opinion: set up properly it behaves predictably, and set up badly it fails just as predictably. That is the version worth keeping, because it survives contact with a real project.
How It's Used
Most of the time URL is used in build decisions, tooling and the plumbing behind a working system. It normally appears alongside URL Structure, Slug and Domain. The practical test is whether it is configured, documented and actually working.
Why It Matters
Ignoring URL rarely fails loudly — it fails slowly. When it is unclear, small technical debts compound into a rebuild. Clarity here removes a surprising amount of downstream argument.
Picture a light switch. You only think about how it works when it stops. The whole link.
Termshift™
How the meaning shifts depending on who is using it, and where.
Professionally, URL carries the narrow meaning: the full address of a specific page or resource.
Explained to someone with no marketing background, URL is the whole link.
The Bottom Line
Treat URL as a decision, not a description. The whole link.