Stakeholder Interview
A structured conversation to capture a stakeholder's knowledge and requirements.
Asking the people involved what they know and need.
What It Is
Stakeholder Interview is a Execution item, filed under Process. In practice it means this: a structured conversation to capture a stakeholder's knowledge and requirements.
It is a repeatable structure, which means it only pays off when it is actually followed through instead of quoted. That definition is deliberately narrow — the narrowness is what makes it usable.
How It's Used
Why It Matters
Stakeholder Interview is cheap to get right early and awkward to fix late. When it is unclear, work still happens — it just happens twice. The businesses that treat it seriously spend less time redoing work.
It is a set of steps someone worked out so you do not have to guess the order. Asking the people involved what they know and need.
Termshift™
How the meaning shifts depending on who is using it, and where.
In agency and in-house rooms, Stakeholder Interview means exactly a structured conversation to capture a stakeholder's knowledge and requirements.
In plain conversation it comes out as asking the people involved what they know and need.
The Bottom Line
Stakeholder Interview pays off when it is specific and costs you when it is not. Asking the people involved what they know and need.