← DictionarySearch Engine Results Page
The page of results returned for a search query.
The results page itself.
What It Is
In the BWH map, Search Engine Results Page lives under Marketing — Search. The canonical meaning is the page of results returned for a search query.
It is a label with a settled working definition, so the value is in using it the same way every time. Keep it that plain and it will still be true in twelve months.
How It's Used
Search Engine Results Page earns its keep in campaign planning, channel choices and the reporting that follows them. It is usually discussed together with Keyword and Organic Traffic. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
The cost of being vague about Search Engine Results Page shows up later, not today. When it is unclear, spend keeps moving but nobody can say what it bought. It is worth pinning down before anyone builds on top of it.
Think of it as a name on a box. Open the box and this is what is inside: The results page itself.
Termshift™
How the meaning shifts depending on who is using it, and where.
Practitioners use Search Engine Results Page as shorthand and expect no explanation — the page of results returned for a search query.
Outside the industry, most people would just say: the results page itself.
The Bottom Line
Keep Search Engine Results Page plain: the results page itself. That is the version that holds up in a real project.