← DictionarySaves
also called bookmarks
The count of people bookmarking a piece for later.
People filing it away to use later.
What It Is
In the BWH map, Saves lives under Content — Distribution. The working definition is simple: the count of people bookmarking a piece for later.
It is something measured and compared over time, so one reading in isolation tells you almost nothing. Keep it that plain and it will still be true in twelve months.
How It's Used
Saves comes up in editorial planning, briefs and the day-to-day work of publishing. It normally appears alongside Engagement, Shares and Algorithm. The practical test is whether it is measured the same way each period, against something.
Why It Matters
Getting Saves wrong is expensive in a quiet way. When it is unclear, output goes up and effect goes sideways. Clarity here removes a surprising amount of downstream argument.
Picture a speedometer. It tells you how fast, not whether you are going the right way. People filing it away to use later.
Termshift™
How the meaning shifts depending on who is using it, and where.
Professionally, Saves carries the narrow meaning: the count of people bookmarking a piece for later.
Explained to someone with no marketing background, Saves is people filing it away to use later.
The Bottom Line
Keep Saves plain: people filing it away to use later. That is the version that holds up in a real project.