← DictionaryRetargeting
also called remarketing
Advertising to people who already interacted with your site or content.
Ads shown to people who already visited.
What It Is
Retargeting belongs to Marketing, specifically the Paid part of it. The canonical meaning is advertising to people who already interacted with your site or content.
It is a route to an audience, so its worth depends entirely on who is actually on the other end of it. Used with that meaning, it stays a working tool rather than a talking point.
How It's Used
Retargeting earns its keep in campaign planning, channel choices and the reporting that follows them. It rarely travels alone — expect it next to Tracking Pixel, Custom Audience and Paid Media. The practical test is whether the right people are reachable there at a cost that makes sense.
Why It Matters
The cost of being vague about Retargeting shows up later, not today. When it is unclear, spend keeps moving but nobody can say what it bought. The businesses that treat it seriously spend less time redoing work.
It is a door into a room full of people. Ads shown to people who already visited.
Termshift™
How the meaning shifts depending on who is using it, and where.
In agency and in-house rooms, Retargeting means exactly advertising to people who already interacted with your site or content.
In plain conversation it comes out as ads shown to people who already visited.
The Bottom Line
The practical takeaway on Retargeting: ads shown to people who already visited. Judge it by that, not by how it sounds.