← DictionaryPress Release
A formal written announcement issued to media.
The official announcement document.
What It Is
You will find Press Release in the Marketing layer, alongside the rest of Channels. Stated plainly: a formal written announcement issued to media.
It is a label with a settled working definition, so the value is in using it the same way every time. Once it is defined that clearly, arguments about it usually stop.
How It's Used
In practice, Press Release shows up in campaign planning, channel choices and the reporting that follows them. It is usually discussed together with Public Relations and Boilerplate. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
Press Release is one of those items that only becomes visible when it is missing. When it is unclear, spend keeps moving but nobody can say what it bought. It is worth pinning down before anyone builds on top of it.
Think of it as a name on a box. Open the box and this is what is inside: The official announcement document.
Termshift™
How the meaning shifts depending on who is using it, and where.
Practitioners use Press Release as shorthand and expect no explanation — a formal written announcement issued to media.
Outside the industry, most people would just say: the official announcement document.
The Bottom Line
If you only keep one thing about Press Release: the official announcement document. Everything after that is detail.