← DictionaryPost Cadence
also called publishing frequency
How often content is published on a given channel.
How often you post, consistently.
What It Is
In the BWH map, Post Cadence lives under Content — Planning. What it actually refers to is how often content is published on a given channel.
It is a label with a settled working definition, so the value is in using it the same way every time. Keep it that plain and it will still be true in twelve months.
How It's Used
Most of the time Post Cadence is used in editorial planning, briefs and the day-to-day work of publishing. It normally appears alongside Editorial Calendar, Batching and Content Strategy. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
Ignoring Post Cadence rarely fails loudly — it fails slowly. When it is unclear, output goes up and effect goes sideways. Clarity here removes a surprising amount of downstream argument.
Picture a word everyone in the room has agreed to use the same way. How often you post, consistently.
Termshift™
How the meaning shifts depending on who is using it, and where.
Professionally, Post Cadence carries the narrow meaning: how often content is published on a given channel.
Explained to someone with no marketing background, Post Cadence is how often you post, consistently.
The Bottom Line
Keep Post Cadence plain: how often you post, consistently. That is the version that holds up in a real project.