← DictionaryPodcast
A published audio series released as episodes.
An audio show.
What It Is
Podcast sits on the Content side of the work, in the Formats area. The canonical meaning is a published audio series released as episodes.
It is a label with a settled working definition, so the value is in using it the same way every time. That is the version worth keeping, because it survives contact with a real project.
How It's Used
Podcast earns its keep in editorial planning, briefs and the day-to-day work of publishing. It normally appears alongside Repurposing, Content Strategy and Distribution. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
The cost of being vague about Podcast shows up later, not today. When it is unclear, output goes up and effect goes sideways. Clarity here removes a surprising amount of downstream argument.
Picture a word everyone in the room has agreed to use the same way. An audio show.
Termshift™
How the meaning shifts depending on who is using it, and where.
Professionally, Podcast carries the narrow meaning: a published audio series released as episodes.
Explained to someone with no marketing background, Podcast is an audio show.
The Bottom Line
Treat Podcast as a decision, not a description. An audio show.