Brandenvii← Dictionary
Measurement · METRIC

Page View

also called pageview

Meaning

One loading of a page by a visitor.

Base Meaning

One page opened.

Page View sits on the Measurement side of the work, in the Engagement area. Stated plainly: one loading of a page by a visitor.

It is something measured and compared over time, so one reading in isolation tells you almost nothing. That is the version worth keeping, because it survives contact with a real project.

In practice, Page View shows up in reporting, analytics reviews and the arguments about what the numbers mean. It is usually discussed together with Session, Unique Visitor and Analytics. The practical test is whether it is measured the same way each period, against something.

Page View is one of those items that only becomes visible when it is missing. When it is unclear, reporting becomes a matter of opinion. It is worth pinning down before anyone builds on top of it.

Explain It Like I'm Five

It is a number on a dial. The number only means something next to yesterday's number. One page opened.

How the meaning shifts depending on who is using it, and where.

INDUSTRY

Practitioners use Page View as shorthand and expect no explanation — one loading of a page by a visitor.

PLAIN

Outside the industry, most people would just say: one page opened.

Treat Page View as a decision, not a description. One page opened.

#Measurement#Engagement#Metric#Session#Unique Visitor#Analytics