← DictionaryPackage
also called tier, plan
A bundled set of deliverables sold at a fixed price.
A named bundle with a fixed price.
What It Is
Package is part of Business, and more precisely Offer. In practice it means this: a bundled set of deliverables sold at a fixed price.
It is a label with a settled working definition, so the value is in using it the same way every time. Held that way, the term stays useful instead of turning into decoration.
How It's Used
You will usually meet Package in commercial decisions, pricing conversations and how the business runs. It rarely travels alone — expect it next to Offer, Tiered Pricing and Scope. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
Package is cheap to get right early and awkward to fix late. When it is unclear, margin leaks in places nobody is looking. The businesses that treat it seriously spend less time redoing work.
It is a label people agree on so they stop describing the same thing five different ways. A named bundle with a fixed price.
Termshift™
How the meaning shifts depending on who is using it, and where.
In agency and in-house rooms, Package means exactly a bundled set of deliverables sold at a fixed price.
In plain conversation it comes out as a named bundle with a fixed price.
The Bottom Line
Package is not complicated — it is just often left vague. A named bundle with a fixed price. Decide it, write it down, move on.