← DictionaryLogo Lockup
also called lockup, logo variation
A fixed arrangement of logo elements — mark, name, descriptor — with locked spacing and proportion.
The approved combinations of your logo pieces, so nobody rearranges them.
What It Is
Logo Lockup belongs to Brand, specifically the Identity part of it. What it actually refers to is a fixed arrangement of logo elements — mark, name, descriptor — with locked spacing and proportion.
It is a label with a settled working definition, so the value is in using it the same way every time. Used with that meaning, it stays a working tool rather than a talking point.
How It's Used
Most of the time Logo Lockup is used in positioning conversations, identity decisions and the language a business commits to. It rarely travels alone — expect it next to Logo, Clear Space and Brand Guidelines. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
Ignoring Logo Lockup rarely fails loudly — it fails slowly. When it is unclear, every later choice about message, design and channel is made on sand. The businesses that treat it seriously spend less time redoing work.
It is a label people agree on so they stop describing the same thing five different ways. The approved combinations of your logo pieces, so nobody rearranges them.
Termshift™
How the meaning shifts depending on who is using it, and where.
In agency and in-house rooms, Logo Lockup means exactly a fixed arrangement of logo elements — mark, name, descriptor — with locked spacing and proportion.
In plain conversation it comes out as the approved combinations of your logo pieces, so nobody rearranges them.
The Bottom Line
The practical takeaway on Logo Lockup: the approved combinations of your logo pieces, so nobody rearranges them. Judge it by that, not by how it sounds.