← DictionaryLast-Touch Attribution
also called last click
Crediting the final interaction before conversion.
All credit to the last click.
What It Is
Last-Touch Attribution belongs to Measurement, specifically the Attribution part of it. Stated plainly: crediting the final interaction before conversion.
It is an idea you reason with rather than a deliverable you hand over, so two teams can both hold it correctly and still apply it differently. Used with that meaning, it stays a working tool rather than a talking point.
How It's Used
In practice, Last-Touch Attribution shows up in reporting, analytics reviews and the arguments about what the numbers mean. In real work it sits close to Attribution, First-Touch Attribution and Multi-Touch Attribution. The practical test is whether a decision changes because of it.
Why It Matters
Last-Touch Attribution is one of those items that only becomes visible when it is missing. When it is unclear, reporting becomes a matter of opinion. Deciding it deliberately costs one conversation. Leaving it undecided costs several.
It is an idea that changes what you decide, not an item you tick off. All credit to the last click.
Termshift™
How the meaning shifts depending on who is using it, and where.
Inside the industry, Last-Touch Attribution is used tightly and assumed to be understood: crediting the final interaction before conversion.
Away from the jargon, it is all credit to the last click.
The Bottom Line
The practical takeaway on Last-Touch Attribution: all credit to the last click. Judge it by that, not by how it sounds.