← DictionaryKeyword Mapping
Assigning target search terms to specific pages so they do not compete.
One page per topic, so pages stop fighting each other.
What It Is
Keyword Mapping sits on the Content side of the work, in the Planning area. Stated plainly: assigning target search terms to specific pages so they do not compete.
It is a repeatable structure, which means it only pays off when it is actually followed through instead of quoted. That is the version worth keeping, because it survives contact with a real project.
How It's Used
In practice, Keyword Mapping shows up in editorial planning, briefs and the day-to-day work of publishing. It is usually discussed together with Keyword Research, Search Intent and Cannibalisation. The practical test is whether anyone can follow it without the person who wrote it in the room.
Why It Matters
Keyword Mapping is one of those items that only becomes visible when it is missing. When it is unclear, output goes up and effect goes sideways. It is worth pinning down before anyone builds on top of it.
Think of a recipe. Follow the steps and you get a predictable result. One page per topic, so pages stop fighting each other.
Termshift™
How the meaning shifts depending on who is using it, and where.
Practitioners use Keyword Mapping as shorthand and expect no explanation — assigning target search terms to specific pages so they do not compete.
Outside the industry, most people would just say: one page per topic, so pages stop fighting each other.
The Bottom Line
Treat Keyword Mapping as a decision, not a description. One page per topic, so pages stop fighting each other.