← DictionaryHomepage
also called home page
The primary entry page of a site, orienting visitors and routing them onward.
The front door. It should send people somewhere.
What It Is
In the BWH map, Homepage lives under Website — Pages. The canonical meaning is the primary entry page of a site, orienting visitors and routing them onward.
It is a label with a settled working definition, so the value is in using it the same way every time. Keep it that plain and it will still be true in twelve months.
How It's Used
Homepage earns its keep in site builds, page structure and the technical decisions underneath them. It is usually discussed together with Navigation, Hero Section and Information Architecture. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
The cost of being vague about Homepage shows up later, not today. When it is unclear, the site still launches — it just quietly underperforms. It is worth pinning down before anyone builds on top of it.
Think of it as a name on a box. Open the box and this is what is inside: The front door. It should send people somewhere.
Termshift™
How the meaning shifts depending on who is using it, and where.
Practitioners use Homepage as shorthand and expect no explanation — the primary entry page of a site, orienting visitors and routing them onward.
Outside the industry, most people would just say: the front door. It should send people somewhere.
The Bottom Line
Keep Homepage plain: the front door. It should send people somewhere. That is the version that holds up in a real project.