← DictionaryFavicon
also called site icon, tab icon
The small icon representing a site in browser tabs and bookmarks.
The tiny logo in the browser tab.
What It Is
In the BWH map, Favicon lives under Website — Performance. What it actually refers to is the small icon representing a site in browser tabs and bookmarks.
It is a label with a settled working definition, so the value is in using it the same way every time. Keep it that plain and it will still be true in twelve months.
How It's Used
Most of the time Favicon is used in site builds, page structure and the technical decisions underneath them. It normally appears alongside Monogram, Brand Consistency and Website. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
Ignoring Favicon rarely fails loudly — it fails slowly. When it is unclear, the site still launches — it just quietly underperforms. Clarity here removes a surprising amount of downstream argument.
Picture a word everyone in the room has agreed to use the same way. The tiny logo in the browser tab.
Termshift™
How the meaning shifts depending on who is using it, and where.
Professionally, Favicon carries the narrow meaning: the small icon representing a site in browser tabs and bookmarks.
Explained to someone with no marketing background, Favicon is the tiny logo in the browser tab.
The Bottom Line
Keep Favicon plain: the tiny logo in the browser tab. That is the version that holds up in a real project.