← DictionaryDrip Campaign
also called drip sequence
A pre-set series of emails sent on a schedule after a trigger.
Emails that go out automatically in order.
What It Is
Drip Campaign sits on the Marketing side of the work, in the Channels area. Stated plainly: a pre-set series of emails sent on a schedule after a trigger.
It is a label with a settled working definition, so the value is in using it the same way every time. That is the version worth keeping, because it survives contact with a real project.
How It's Used
In practice, Drip Campaign shows up in campaign planning, channel choices and the reporting that follows them. It normally appears alongside Email Automation, Nurture and Welcome Sequence. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
Drip Campaign is one of those items that only becomes visible when it is missing. When it is unclear, spend keeps moving but nobody can say what it bought. Clarity here removes a surprising amount of downstream argument.
Picture a word everyone in the room has agreed to use the same way. Emails that go out automatically in order.
Termshift™
How the meaning shifts depending on who is using it, and where.
Professionally, Drip Campaign carries the narrow meaning: a pre-set series of emails sent on a schedule after a trigger.
Explained to someone with no marketing background, Drip Campaign is emails that go out automatically in order.
The Bottom Line
Treat Drip Campaign as a decision, not a description. Emails that go out automatically in order.