Button
also called CTA button
A clickable control that performs the primary action of a section.
The thing you want clicked.
What It Is
Button sits on the Website side of the work, in the Conversion area. The canonical meaning is a clickable control that performs the primary action of a section.
It is a label with a settled working definition, so the value is in using it the same way every time. That is the version worth keeping, because it survives contact with a real project.
How It's Used
Button earns its keep in site builds, page structure and the technical decisions underneath them. It is usually discussed together with Call to Action, Component and Hover State. The practical test is whether everyone in the room means the same thing by it.
Why It Matters
The cost of being vague about Button shows up later, not today. When it is unclear, the site still launches — it just quietly underperforms. It is worth pinning down before anyone builds on top of it.
Think of it as a name on a box. Open the box and this is what is inside: The thing you want clicked.
Termshift™
How the meaning shifts depending on who is using it, and where.
Practitioners use Button as shorthand and expect no explanation — a clickable control that performs the primary action of a section.
Outside the industry, most people would just say: the thing you want clicked.
The Bottom Line
Treat Button as a decision, not a description. The thing you want clicked.